In this work, we employ diversity measurement and control paradigms to study the impact of behavioral heterogeneity in several facets of multi-agent reinforcement learning. Through experiments in team play and other cooperative tasks, we show the emergence of unbiased behavioral roles that improve team outcomes; how behavioral diversity synergizes with morphological diversity; how diverse agents are more effective at finding cooperative solutions in sparse reward settings; and how behaviorally heterogeneous teams learn and retain latent skills to overcome repeated disruptions.